The Blog

Looks can be deceiving, but that doesn’t generally fly with customers when it comes to a business’s website – if your site isn’t functioning as it should or looking a little outdated, it’s off-putting and could impact your sales or enquires. Whatever your industry or however you trade, your site will always be one of the most important aspects of your business.   It’s vital you show […]

Take direct response advertising out of the equation to truly meet the needs of your customers.    We’ve all been there. Busy scrolling through photos of dog antics and giant sandwiches, when all of a sudden you’ve signed up for a free twelve week shred plan and are being bombarded with emails about joining a fitter, stronger community. You might open the […]

Over the last fifteen years, social media has played a huge role in the language of marketing. Fax numbers have been replaced by handles on email signatures, and a quick post to keep clients up to date with company news or share product information, has transformed into a full-time role.   Consumer behaviour has influenced how, when, and […]

Do you ever wonder why you follow, engage and click through on a brand or your favourite shop’s social media profile? Social media is powerful; it’s a direct line to an audience who crave updates, information and, well… YOU! It’s a must for anyone looking to market themselves to a wider audience.   So you might be thinking that writing is not really your […]

Sooner or later, everyone has had this experience: a friend drags us proudly to his computer to show us the new design of his website.  He types in his URL, and we wait uncomfortably for 10 seconds for the home screen to load, pondering the polite response we will give them when they inevitably ask […]