How to improve your website’s performance.

DeanM on November 25, 2020 at 10:30 am


Creating a website means creating a point of reference for customers and visitors, so, having an outdated website means losing out on valuable opportunities and in the worst-case scenario creating damage to the image of your brand. 

An outdated site, lacking information and without interesting and updated content will lead users to leave, changing the perception they had of your business. 

With just a few simple ideas and regular “website-health” check-ups, you will ensure that visitors are seeing the best version of your website, increasing your chances for success with each click. 

Update Content regularly 

We hear quite often: “content is king”, and this famous phrase embodies the importance of the role of content within every content marketing strategy. 

A constantly updated website represents a communication channel with great potential, a space where you can best tell your story, what you do, and above all, what sets you apart from the rest. 

The Importance of Usability 

We all know the feeling of frustration when you want to access a site and it is slow to load – As a user, it will have happened to you countless times and you will be familiar with the instinct to leave the website immediately. In addition to the content, a winning website must be developed towards those who will use it; in other words, it must be able to combine an attractive and recognisable design with good usability for the target audience. Only then will your website be successful, and your audience will be able to get the most out of it. 

You can ask yourself a few questions that will help you understand where you need to make usability improvements: 

  1. How is the page loading speed? 
  1. Are the texts understandable and do they communicate the message promptly? 
  1. Are the calls to action clear and visible? 
  1. Is the menu well structured? 
  1. Is the user’s path hindered or does it run smoothly to purchase? 
  1. Are there any errors or other slowdowns? 
  1. Are the pages mobile friendly? 

It’s crucial to make sure that your site does not present these problems, considering the limited time available to the visitor and the difficulty in capturing their attention. 
Furthermore, if your site is too slow, it will be penalised by Google in page rankings, as speed is one of the fundamental factors for correct indexing.  

Keep your website updated 

From the images of the products you sell to the graphics of the site itself, everything must be up-to-date and pleasant, with professional care. Would you go shopping at a store whose owner doesn’t bother fixing the broken window? Perhaps not. The same goes for your website. Your website is a showcase of the products and/or services you’re offering, take care of it and keep it updated and you’ll have visitors returning. 

How Is your website performing? Speak to our team today to find out how our expertise can help you make the most of it. 

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