What is Generative AI? And how can YOU Use It Effectively in Marketing
Jodi Millard on August 9, 2023 at 10:35 am
Generative AI is a powerful technology that can create content from scratch, such as images, text, music and more… It has many applications in online marketing, such as generating slogans, designing logos, writing copy and more. But does that mean it can replace human creativity? Not quite. Generative AI is a useful tool, but it […]
WHY HAVING A GREAT WEBSITE DESIGN IS KEY TO SMALL BUSINESS SUCCESS
Cess Macamay on March 15, 2023 at 11:07 am
“Having a website is no longer a luxury for small businesses, but a necessity.” In today’s ever-expanding digital landscape and crowded marketplace, having an online presence is essential for any small business to create a firm digital identity, stand out from the crowd and survive. If you’re a small business owner or looking to grow […]
HOW TO START A NEWSLETTER
Cess Macamay on December 6, 2022 at 5:31 pm
DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]
ACHIEVE YOUR MARKETING GOALS WITH A MONTHLY DIGITAL MARKETING REPORT
Cess Macamay on November 28, 2022 at 5:35 pm
In nearly every business department, monthly and/or yearly reports form among the most important tools for assessing the performance of past strategies and campaigns with which to implement new ideas and make future business decisions. Likewise, digital marketing reports should form a fundamental aspect of your online marketing activities. They should be used to monitor advertising performance and ROI (Return On Investment), help you make sensible tweaks and changes to user experience and help understand the impact that your communication channels are having on your business. Let’s take a […]
PRACTICAL TIPS TO BOOST YOUR CHRISTMAS SEO
Cess Macamay on November 21, 2022 at 5:00 pm
A well-prepared SEO strategy for the Christmas season could mean the difference between succeeding or falling short of your goals over the festive season. Losing visibility, ranking lower on Google and driving away customers with poor content are the last things you want to happen during one of the busiest online shopping periods of the year. Here, we share some essential Christmas SEO optimisation tips to help you tweak your strategy ahead […]
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