Why You Should Prioritise your Website in 2020
DeanM on February 7, 2020 at 10:33 am
Experts estimate that by 2028, 50% of all retail sales will happen online. This means it is more vital than ever to ensure your website is attracting your potential customers, achieving sales and retaining long-term, loyal fans of your brand. If your site is currently more of a brochure, it might be worth starting to increase your e-commerce abilities sooner rather than later in order to stay one step ahead of your competitors.
The most crucial part of your website is the usability factor. It is all well and good having a beautifully designed site, but if it is difficult to use or navigate, your clients won’t hang around for long. Help them find exactly what they need in the fewest clicks possible.
In addition to this, if you’re having a big sale or you have good reason to expect a big influx of traffic, ensure that your servers are up to the job. If there is a crash, it will have a hugely negative impact on your sales and customers are unlikely to return.
We are all more aware than ever of security risks we face when shopping online. Not only is it important to protect your customer’s data for their financial wellbeing, it’s necessary for yours too. Under GDPR, if a business suffers from an attack and their cyber security is found lacking by an investigation, they could face hefty fines. Protect yourself and keep the trust of your customers by staying on top of cyber security.
We all know that your products should be of good quality, but did you know your website needs to be too? Ensure your content is well written, your images are high quality and your site provides a seamless experience.
With all the best intentions, your site isn’t going to be perfect straight away. It’s important to track activity on your site through analytics data. If there is evidence that many potential customers are falling off at a certain point, you can see where the problems may lie. You can also see if the people finding your site are the demographic you’re aiming for and alter any content accordingly.
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