Using Analytics Data in your Marketing Strategy

DeanM on January 23, 2020 at 4:23 pm


It’s impossible to predict your perfect marketing strategy right away. It takes time, audience research and data to inform your business’ future marketing moves. However, that doesn’t mean it has to be guesswork.

In fact, it’s crucial that you utilise all the resources you have to avoid wasting time, money and resources on a failing policy. One vital tool is your analytics data and we aim to help you figure out how to use this to structure a fantastic marketing strategy that works for you.

It can be difficult to establish which platforms are right for your business. However, some of it is just common sense. For example, using Pinterest to promote your legal advice firm will probably be less effective than using LinkdIn.

You can gain great insight by collecting and analysing data from all platforms to see which are performing better than others. This data can then impact on your strategy as you decide whether to adapt your activity, abandon it on platforms that aren’t working or even just take advantage of one platform’s activity rate.

You can learn a lot more from your analytics than which platform is most popular. It’s also a great way to determine the content your audience is really responding to. A mixture of content, such as company news, industry updates and more timeless content, is a great way to impact your audience and your analytics will reflect this.

Timeless, evergreen content like blogs, infographics and videos that don’t age and can be shared multiple times over time can perform really well. This doesn’t mean you won’t ever have to update it but by reviewing your analytics and changing things when necessary, audiences will still click through to view these pieces of content.

This blog isn’t an exhaustive list of how you can improve your marketing strategy but a cost-effective suggestion on how to utilise tools at your disposal to help your business thrive.

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