Cess Macamay on March 23, 2022 at 2:54 pm


All online businesses, especially small to medium-sized ones, can benefit from a welcome boost in advertising with PPC (Pay Per Click) marketing campaigns.

A successful PPC marketing campaign can yield greater interactions and profits in a shorter time than many other online or local marketing campaigns. It is the ideal method for fast, quality traffic and conversions.

PPC Advertising – The Basics  

Pay-Per-Click (PPC) is a marketing channel where you, the advertiser, pays a certain amountevery time one of your promotional ads is clicked. Effectively, it’s a way of buying visits to your site, rather than obtaining them organically via SEO or content marketing, which when combined, can serve as a great, all-encompassing digital marketing strategy. In time, PPC campaigns will make a great contribution to the growth of your online business. 

Let’s take a look at a few main advantages of this form of digital advertising.

Reach The Right Audience

During a PPC campaign, you can choose exactly when and where your ads will appear based on a range of parameters such as location, website, keywords, time, data, device and many others.

You can then show your business ads to a very specific and engaged audience, increasing the quality of traffic on your website. This kind of adaptability allows you to segment your market and reach the proper demographic, giving you the visibility you need.

More Immediate results

PPC advertising is the fastest way to create a promotional campaign and achieve results in a short period of time. If you have an existing business website, all you need to do is create ads and run them on the best platforms to increase website traffic. 

This is very different from an SEO campaign, which often requires a lot of time and attention to get the same type of positioning and traffic offered by Google Ads in the short term.

Gives You Total Control

PPC also gives you added control of your over your campaign clearly and measurably; you can measure virtually everything related to your PPC campaign, including revenues, costs, clicks, views, visits, and more.

As highlighted previously, thanks to this form of advertising, you pay only when a user clicks on your ad, visits your website or landing page. You’ll know exactly how much you’re spending from the minute you start your PPC campaign. Statistics and data are easily accessible, displaying the success of your campaigns, the sort of traffic they are driving, and the results they are producing in comparison to the initial budget.

Useful Data And Audience Insights

The data and information provided on Google Ads have significance that extends well beyond the performance of a PPC campaign. Each keyword’s impression, click, and conversion data can be used to further improve upon existing SEO and content marketing strategies.

Geographic Relevance

Finally, pay-per-click is an excellent method for audience segmentation. It allows businesses to concentrate their efforts on a certain geographic location; i.e. local PPC campaigns. Many businesses who operate in a small geographic area find that advertising across the country is a waste of money and resources; instead, it would be much better to be able to have their ads displayed only to users in a specific area of operation.

Need help?

Get PPC management & Maximise Your Revenue with ElevateOM

If you’ve recently begun a PPC advertising campaign but are having trouble managing it or thinking about embarking on a new campaign, Elevate OM’s PPC Services can assist you in building a new campaign or optimising your existing one.

We’re Certified Google Partners – that means we’re recognised for our expertise and experience in managing Google Adwords, giving you the best possible advice when it comes to marketing your business online.

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