Get the most out of your SEO

DeanM on June 18, 2020 at 9:34 am


Sooner or later, everyone has had this experience: a friend drags us proudly to his computer to show us the new design of his website. 

He types in his URL, and we wait uncomfortably for 10 seconds for the home screen to load, pondering the polite response we will give them when they inevitably ask us what we think. 

Not surprisingly, when another friend tries to visit the site on Google with his smartphone, it is nowhere to be found, and when he uses the exact URL, the page does not display correctly on his device.  

These are all symptoms of classic errors that are the result of a lack of attention to the key factors for SEO: data size, code length efficiency and mobile accessibility. All of these factors can influence SEO in their own way.  

Let’s have a look at a few quick-fixes to boost your SEO. 

Speed up! 

The value of speed for usability is clear: having content that loads quickly makes a website more attractive resulting in increased traffic and better conversion rates. 

This is the case, even more so, for smartphone users who are often on the move. We know that if a page takes longer than 3 seconds to load, 58% of mobile users will go elsewhere. One of the main ways to keep website loading speeds low is to avoid excessive use of site code and data.   

Compression is one of the most popular tactics for increasing site speed. By reducing the amount of data that needs to be loaded, overall latency decreases. The most used compression method is Gzip, which is free and remarkably effective. It has been estimated that 90% of online traffic is through browsers that support Gzip. The procedure works by zipping large files in a smaller format, which can be loaded quickly with the HTTP request. It can reduce site volume by approximately 70%. 

The speed of the pages also plays an important role in technical SEO, because the speed of the pages makes them easier to find and scan by search engines. 

Make your mobile website responsive 

Today, mobile devices are the primary means by which people access the Internet. About 60% of Google searches are done via mobile. 

This makes it a fundamental ranking factor, which allows you to increase your visibility on search engines. In fact; Google has introduced mobile-first indexing to ensure optimal user experience. This means that the mobile version of your website will be indexed before the desktop version. 

To get the best results in terms of optimisation and visibility, you need to use a responsive design theme, rather than the mobile version separate from your website. One way to check if your website is responsive is to use the Google Mobile test tool, which will show you its ease of use and site structure. 

Publish quality content 

This may seem like a foregone conclusion, but we must not forget that the most important thing for SEO copywriting is to create high quality and well-written content.  Do not write for search engines, write for your users, offer them useful content and that can intercept the needs expressed in the form of queries in search engines. 

Do not fill your texts with keywords (keyword stuffing); it is important to maintain certain naturalness in writing, without forcing the keys in your content. Find the main keyword; insert it at the beginning, in some paragraphs and at the end, taking care not to repeat it too much. 

These are just 3 quick ways you can make your SEO work better for you and your customers. 

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