What is SEO?

DeanM on May 7, 2018 at 11:23 am


When dipping into online business, a lot of the terminology can seem a bit overwhelming. This blog aims to guide you and help you understand SEO and exactly how SEO works.

SEO is Search Engine Optimisation. Essentially, the process of getting traffic from search engines in a natural way and without advertisements.
Search engine optimisation can get a little bit complicated when it comes to all the different factors that impact your ranking. However, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to find high quality, relevant materials, search engines will crawl different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Furthermore the search engines will determine how easy it is to navigate and read and then reward user-friendly sites with higher rankings on the search engine results page.
If you have plenty of quality, relevant content pieces on your site, the search engines will be more likely to rank your pages higher on the search engine results page. In addition, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase. This is why content is so vital for your site.
One important thing to consider when creating content for your site is SEO keywords and phrases. SEO keywords are words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services. When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.
However, you do need to be cautious with keywords. It’s important to avoid over optimisation. Google and other search engines will penalise your page if it attempts to use keywords too many times throughout the content.
This is just an introduction to SEO and we hope that it has answered some of your most pressing questions.

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