The three best ways to create social media content that drives engagement

DeanM on September 20, 2020 at 3:59 pm


Social media is a vital tool to a modern business. Never has there been such a perfect way to directly connect with your customers and build your brand.  

Now more than ever, it is vital to master your companies’ social media presence to achieve business success. Engaging social media content is essential to maintaining strong customer relationships, reaching new audiences, and establishing what it is that makes your business stand out from the crowd.  

A social media marketing strategy should be at the forefront of any modern business plan. Below are our three top tips to create engaging content that works for you. 

  1. Promote your socials 

Above all else, it is key that your customers are aware your business has social media accounts. Instagram, Twitter, and Facebook have millions of users across the globe, and it can be easy for your business to get lost in a crowd.  

You can make it easier for your customers to find you in a variety of ways. Adding social media links to your company emails, newsletters, and leaflets is an ideal way to remind customers that you have a social media presence and start building up that audience.  

Never underestimate the power of a promoted post too, which can be a great way to reach potential new customers across social media.  

Another great way to make your business easy to find on social platforms is by utilising popular hashtags in your industry, or even creating your own, both of which will help you target a new audience.  

  1. A picture is worth a thousand words 

It can be tempting to write paragraphs and paragraphs about yourself when you first set-up social media for your business. It’s exciting to share your businesses mission and it may feel like the more information you give your customers, the better.  

However, while it is important to inform customers, you should never overwhelm your audience either. Too much text will never be read and can completely undermine your social media strategy. Images are your best friend when it comes to generating social media engagement, and through a mixture of personalised images, trend-driven graphics, informative infographics, and relevant stories, you will find your posts get far more engagement, while still giving your audience the key facts of your brand. 

  1. The power of word-of-mouth 

Your social media platforms are the perfect place to promote those rave-reviews from your customers. After all, you worked so hard to achieve such good reviews, why not shout them from the roof tops?  

An audience is going to trust your business far more if they know other customers have been thrilled with your company.  

Good word of mouth can appear far more organic and trustworthy than traditional advertising. This is also why working with Influencers can be a real benefit to your company. Potential new customers are far more likely to trust your company if someone they know, and trust shares a good opinion about it. Remember to always tag influencers and customers in any good reviews you promote in your social media content, as this will also help drive wider engagement. 

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