SEO Myths: Debunking Common Misconceptions About Search Engine Optimisation
Jodi Millard on April 29, 2025 at 12:11 pm
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Why SEO Myths Are Holding You Back Search Engine Optimisation (SEO) is essential for any online business. Many businesses struggle because they fall for common SEO myths, which can lead to poor optimisation and missed opportunities. Understanding the real truth about SEO can help you make smarter decisions and drive better results for your website. […]
Filed Under: Blog
Tagged With: digital marketing, Google, Keywords, search engine optimisation, SEO, SEO Strategy
Bad Stock Photos Are Killing Your Website Credibility (But We’ve Got Better Ideas)
Jodi Millard on April 22, 2025 at 1:36 pm
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Stock photos for websites aren’t just cheesy — that kind of imagery is quietly damaging your brand. The worst part? It’s everywhere. To understand why this matters, let’s break down what to avoid and, more importantly, how to do better (without the cost of a full photoshoot). Why Bad Stock Images Hurt More Than You […]
Filed Under: Blog, Brand, Business, Content Writing, Digital Marketing, Ecommerce, Online Business, Online Marketing, Pay Per Click, Search Engine Optimisation, Social Media, Website Design
Tagged With: Content Marketing, digital marketing, Google, images, Sales, SEO
How SEO Helps You Get Found in AI-Generated Results
Jodi Millard on March 11, 2025 at 12:43 pm
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SEO Isn’t Just for Getting Found On Google Anymore – It’s for AI Too If you still think SEO is just about ranking on Google, you’re missing a huge opportunity. AI tools like ChatGPT, Google Gemini, and Perplexity are now go-to sources for information. That means businesses need to focus on how good SEO helps […]
Filed Under: Blog, Business, Content Writing, Digital Marketing, Online Business, Online Marketing, Search Engine Optimisation, Website Design
Tagged With: AI, digital marketing, Google, SEO
What is Generative AI? And how can YOU Use It Effectively in Marketing
Jodi Millard on August 9, 2023 at 10:35 am
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Generative AI is a powerful technology that can create content from scratch, such as images, text, music and more… It has many applications in online marketing, such as generating slogans, designing logos, writing copy and more. But does that mean it can replace human creativity? Not quite. Generative AI is a useful tool, but it […]
Filed Under: Blog, Business, Digital Marketing, Online Business, Online Marketing, Pay Per Click, Search Engine Optimisation
Tagged With: AI, digital marketing, Online Marketing, SEO
HOW TO START A NEWSLETTER
Cess Macamay on December 6, 2022 at 5:31 pm
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DIGITAL MARKETING STRATEGIES TO GROW YOUR BUSINESS ONLINE With a myriad of advertising channels and digital marketing tools on the web today, you might not think it is still appropriate to consider emails and newsletters as digital assets. Sadly, you’d be wrong – good old email marketing is still an effective communication channel if you follow a few simple ideas that remain consistent with the rest of your onlinemarketing strategy. What is a newsletter? A newsletter, which we can also call email marketing or direct email marketing is web content sent […]
Filed Under: Blog, Brand, Business, Content Writing, Digital Marketing, Online Business, Online Marketing, Search Engine Optimisation, Social Media, Uncategorised
Tagged With: Ads, digital marketing, email marketing, Google, newsletter, Sales, SEO, Social Media
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