Important Factors to be Considered on a Good Website

DeanM on March 8, 2017 at 2:06 pm


Whether you’re running a small business or a larger venture, your website is equally as vital for your growth.

One of the most important aspects of a company’s brand is their website. However, just having a website isn’t all that matters anymore. Companies and organisations need to take the layout, design and user experience into account too! Building a website or ecommerce store has never been easier, which is why ensuring your clients have a great experience on your site matters more than ever.

Tell Your Story
Your potential clients and customers are interested in you and your organisation’s story. When people feel an emotional connection to you, they’re more likely to pursue their interest in your brand further.

Tell People who you are and what you do
Having a beautiful website matters but clients need to know what you’re offering. By making your services clear, you’re giving potential customers the confidence in your ability that they’re looking for.

Ensure your Website has a Responsive Design
Take into account that not everyone will be visiting your website from a computer. In this day and age, more and more people need a website to function beautiful on their phone and their tablet too. Ensure your website is inviting to a wide range of people by adapting your site for everyone.

Prioritise the Customers’ Experience
Make sure your clients don’t have the trawl through vast amounts of content to understand what you do. Having multiple videos might be a good idea or it might make the site more difficult to navigate. Ensure your clients can easily access all the information they might need to be confident about working with you.

Tell Your Clients Why You’re Different
You’ve told your clients WHAT you do but have you told them why they should come to you rather than a competitor? That’s a vital part of any marketing especially your website. Show your potential customers that you’re not just another provider; you’re the right one for them.

Ensure Your Call to Action is Clear
If clients have to search for a way to contact you or get your products, your website isn’t doing its job! Make it clear what you’re offering and how your potential customers can get it. By being transparent about how your clients can get more information, you keep that emotional connection you gained from telling your story too.

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