The Blog

We recently audited ten small business websites to find out why so many struggle with their website not showing on Google. From local trades to online retailers, we uncovered the hidden issues stopping them from getting seen, bringing in enquiries, or converting clicks into customers.

If your small business SEO isn’t quite working, or your website isn’t showing on Google at all, you’re not alone.

Here’s what we found — and what could be holding your site back.

---

1. Why Your Website Isn’t Getting Enquiries

Looks aren’t everything. We saw several sites that looked decent but had no clear call to action — no “Get a quote,” no “Book now,” and contact details buried in the footer.

This is one of the top reasons small business websites aren’t getting leads. If people land on your site and don’t know what to do next, they’ll just leave.

---

2. Painfully Slow Load Times

One site took 11 seconds to load on mobile. That’s a lost customer before anything even appears.

If you want to improve website performance, start with speed. A slow website hurts your user experience, increases bounce rate, and drags down your Google rankings, especially on mobile. Tools like Google PageSpeed Insights and GTmetrix can show you exactly what’s slowing your site down — and how to fix it.

---

3. Outdated Design That Hurts Trust

You don’t need a fancy website, but it should feel current and trustworthy. We found outdated layouts, pixelated logos, and design choices that made the sites feel like they hadn’t been touched in years.

Even a basic website upgrade for small businesses can make a big difference in how you’re perceived — and how confident people feel about reaching out.

---

4. No SEO Basics in Place

We checked the fundamentals: meta titles, headings, keywords, mobile optimisation, and image tags. Some sites didn’t even appear on Google at all.

If your website isn’t showing on Google, this is why. You need SEO basics in place — even at a small business level — to stand a chance in search results.
👉 Explore our SEO services to see how we help small businesses get found.

---

5. No Proof = No Trust

Several sites had no reviews, testimonials, or examples of past work. That’s fine if you’re a household name — but for most small businesses, trust signals are non-negotiable.

Even a few lines from happy clients can boost your credibility and help visitors feel safe to get in touch.

---

The Fix

If you find you’re still struggling with Your Website Not Showing on Google, here’s how to turn it around.

If your website’s underperforming — or your website isn’t showing on Google — it doesn’t mean you need to start from scratch. A simple audit or website upgrade can solve most of these issues without a complete rebuild.

The first step? Find out what’s working, what’s missing, and what’s costing you clicks.
Click to get a free quote or give us a call on 0800 69 06 009 — no jargon, no pressure, just honest insight.